Free Small-Business Tips

25. February 2008 by Jon Moss.

 If you’re looking for marketing advice for your small business, OPEN from American Express may have some hints for you. Their “Inside the Entrepreneurial Mind” series of online forums offers small-business owners insight from successful entrepreneurs in niche-specific industries. The latest forum focuses on “The Business of Technology,” and is available to view starting today at openforum.com/eventcenter. Learn from notable names like Facebook founder Sean Parker and Wikipedia founder Jimmy Wales as they share their business experience to benefit your business. Here’s a sneak peek at some of the topics:

• Viral marketing–How is viral marketing different than word-of-mouth marketing? Wales believes the best of “old world” business principles still applies in the world of new media.
• Transparency–Wales explains how radical transparency works and why your customers will respect you for it.
• Branding and marketing–Parker talks about the importance of creating an experience in order to engage your customers online.

Posted in Marketing, business development | No Comments »